CONSUMER PRODUCTS

Beverages … Food … Cruises … Consumer Macro Trends

OTR Global gets to the bottom of how new product launches and marketing initiatives impact consumers' purchasing decisions across different product categories. Our Consumer Products team maintains a dialogue with key sources including top buyers and distributors in North America, Europe, Latin America and Asia to uncover inflection points in:

Beverages: Beer, Soft Drinks, Spirits
Food: Snacks, Cereal, Natural Food Retailers
Cruises: Caribbean, Europe and Alaska Cruises
Consumer Macro Trends: Identifying Volume, Pricing, Promotional Trends and New Product Performance in Various Categories

Consumer Products sources include top retail buyers, category managers, distributors, agents, marketing and merchandising managers, and other industry experts involved with top supermarket, convenience store chains, drugstores and mass-merchandise and department store chains.

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