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MEDIA

Digital ... Video ... Convergence

The global media team spans the United States, Europe, Russia and now Asia. Rooted in traditional media, current coverage is focused on advertising growth -- whatever the medium and wherever the geography.

Through relationships with media buyers, OTR Global provides insights into how advertisers are spending their budgets and how advertising dollars are expressed in the market.

  • United States: Coverage is focused on emerging media such as digital, mobile and video, as well as online and out of home (mainly digital). Our U.S.-centric research has expanded into European and Asian markets. Coverage includes CBS, CCO, DEC FP, DIS, GOOG, GYI, LAMR, TWX, VCLK, VIA, YHOO.
  • Europe: TV ad markets are still in growth mode, and the landscape has grown even more competitive in both Western and Eastern markets. Coverage includes A3TV SM, CME, TL5 SM, TFI FP, MMT FP, MS IM, and PSM GR.
  • Asia: Online and out-of-home providers in China stand to benefit most from the buildup to the Olympics. Coverage includes Yahoo Japan, FCMI, DEC FP and spreads to Japan and South Korea as well as China.
READ THIS © 2008 OTR Global LLC. All rights reserved. This transmission was produced for the exclusive use of OTR Global LLC (OTR), and may not be reproduced or relied upon, in whole or in part, without OTR's written consent. The information herein is not intended to be a complete analysis of every material fact in respect to any company or industry discussed. OTR Global LLC is an investment advisor subsidiary of OTA Financial Group LP. OTA LLC is a registered broker dealer subsidiary of OTA Financial Group LP. The affiliated companies of the OTA Financial Group LP and/or its principals, employees, clients or researchers may have an interest in the securities of issuers discussed herein or in securities of other issuers in other industries.