September 12, 2018

TPR - Kate Spade Debuts New Design Direction

TPR
By Elizabeth Blumberg

Kate Spade debuted a new logo along with a colorful, on-trend collection of bags and dresses during New York Fashion Week.

On Sept. 7, Tapestry Inc. debuted its Kate Spade collection designed under Nicola Glass's direction at New York's Fashion Week. The collection featured a new spade logo, enabling the brand to make a fresh logo statement, which has been a major trend in the handbag space for the past two years. The new logo appeared on handbags and clothing.

The collection was bright and cheerful, with clothing dominated by over-the-knee dresses that are in step with current trends. On the popular PurseBlog.com forum, fans of the brand weighed in positively. “I really like the bucket bags. The spade cutouts are so different and caught my attention immediately in the email. Usually I just delete them right away. Looking forward to seeing them in person, especially the green!” one user wrote.

In many instances, bags and clothing were presented as a coordinated story, perhaps indicating Tapestry’s plans to put a bigger marketing push behind selling a total wardrobe.

Immediately following the runway show, Kate Spade began selling a Nicola shoulder bag ($358-$448) and Dorie bucket bag ($398-$498) from the collection on KateSpade.com.

Glass most recently designed for Michael Kors Holdings Ltd. and also worked at Kering S.A.'s Gucci under Tom Ford. In the press, Glass has expressed an appreciation for the purity of founder Kate Spade’s design approach -- taking a simple approach to silhouettes, choosing to make her fashion statements through colors and graphics.

Photo: katespade.com

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