ENTERPRISE TECHNOLOGY & CONSUMER ELECTRONICS

Networking ... Software ... Servers ... Storage

Collaboration and data integration are creating new challenges for incumbents and new opportunities for challengers.

OTR Global brings you the experience and insights of leading resellers, distributors, partners and integrators in North America, Europe and Asia to catch the inflection points in:

• Networking: Bandwidth demand requires sophisticated solutions such as application traffic management and WAN acceleration and optimization
• Software: The battle has moved into the SMB market, which is becoming fragmented with so many options ... middleware, Vista, desktop applications
• Servers: The desire to reduce "server sprawl" is driving competition among multiple players, and timing the impact of virtualization is key.
• Storage: Compliance and collaboration are fueling demand. NTAP's push into EMC's high-end markets is a disruption, as is de-duplication

Big Box ... Electronics ... Trends

OTR Global stays at the forefront of consumer technology and big-box retailers by tracking sales and trends, including consumer response to new technology and new product introductions.

• Consumer Electronics Retailers: In the face of margin compression, retailers must balance being price competitive with being able to upsell services and attachments to generate higher average ticket sales
• Consumer Technology: Our coverage is focused on AAPL as it expands its' product offerings beyond Macs and iPods, such as the introduction of the iPhone